History
Denim Banners – Art and Advertising for a Simpler Time
Midcentury America was a magical place for denim, both on the legs of consumers as jeans and on the walls of retailers as advertising.
Levi's
Background
Levi’s – History, Philosophy, and Iconic Products
It’s hard to imagine anything more ubiquitous than the jeans made by Levi Strauss & Co. As capitalist as Coca-Cola and as American…
Features (49)
Weekly Rundown
Levi’s’ Woke Jeans Are Shapeless Blobs: The Weekly Rundown
Levi's gets woke, the violent history of this sweater, Stan Ray's history, and more in this week's Weekly Rundown.
New Releases
Levi’s and Google are Set to Release Their Smart Denim Commuter Jacket
Levi's and Google will finally be releasing their smart denim jacket which will allow users to pair it with their phone to access a bevy of smart features.
Fades (81)
Fade of the Day
Fade of the Day – Levi’s 501 STF (10 Months, 3 Washes, 1 Soaks)
Today's Fade of the Day is a pair of Levi's 501 STF that were deadstock from the early 1990s and have been worn very hard.
Fade of the Day
Fade of the Day – Levi’s 501 STF (4 Years, 3 Washes)
Today's Fade of the Day is a pair of Levi's 501 STF jeans that are a dad's jeans but are not "dad jeans" by any stretch, if you catch our drift.
Fade of the Day
Fade of the Day – Levi’s 535 Legging Black Overdye (6 Years, Unknown Washes)
Today's Fade of the Day is a couple pairs of women's Levi's 535 Legging Black Overdye jeans that were also a fade experiment.
