As the rivet cold war subsided out west, blue jeans went national. We dig into the effects rail connectivity had on the expansion of jeans eastward and how certain companies began dividing up the map into regional territories, establishing the modern day “Big Three” of Levi’s, Lee, and Wrangler/Blue Bell.
Listen in for all that and more on this week’s episode. As always, listeners get 10% off at the Heddels Shop with the code BLOWOUT.
If you have any questions you’d like us to answer, topics to cover, or people to talk to, email us at [email protected]. Also help us out by dropping a review! Listen on the embedded player above or subscribe for early access on the following platforms:
