Opening its doors in the City of Love, Japan Blue recently held the grand opening for their new Paris store, a beautiful multi-level space which reflects the heart of Japan Blue and their endless obsession with indigo.

This opening could signal the beginning of an overall expansion of the brand. Sure, we’ve recently seen more stores picking up the Japan Blue line. But their own brick & mortar presence shows that they’re stepping into the market directly. Could this mean dedicated Japan Blue stores in other countries, possibly the United States? French blue is nice, and all, but indigo has endured. And, from the looks of things, it’s not going away any time soon.

You can visit Japan Blue’s Paris store at: 25 Rue Saint-Paul, 75004